Reardon's Ramblings

Social media influencers are rapidly becoming an integral part of today's marketing landscape. Companies are increasingly utilizing these social media influencers in lieu of traditional advertising. This type of marketing is simple and straightforward, but is extremely effective in reaching a massive audience. Companies are utilizing these social media influencers to specifically target the millennial market segment, since these influencers speak "the language" of millennials. The time constraints on posts of social media platforms such as Snapchat, forces these influencers to create a cohesive and straightforward marketing message.  In my opinion, this form of marketing seems more authentic and natural than traditional marketing strategies, because consumers are seeing these products being used in everyday life by the people they follow and relate to.       This type of marketing resembles a product placement strategy. Influencers are paid by companies to ...

The Voice on NBC is one of the most popular shows on television currently. Nowadays viewers desire engagement with their favorite shows that transcend beyond the television screen. The Voice has successfully intergrated their television show with digital media to create viewer loyalty and brand equity. The Voice has mastered the art of digital marketing. The television show has allowed its viewers to have an active role in the show in several ways. The Voice has developed an official application that offers users numerous ways to engage with the show. The application includes features such as allowing users to suggest songs for their favorite contestants, giving users access to backstage footage, and even allowing the user to build their own team while watching the show ("The Voice" on Google Play). The Voice application absolutely fulfills the consumer's desire to feel connected to the show beyond the television screen, because it allows the consumer to play an active ...

     Digital media plays an integral part in my life. Every day I rely on several digital media sites to stay current with my favorite sports teams, family, and friends. I also use digital media to market myself and my work. My favorite digital media sites to utilize are the "big three" social media platforms; Twitter, Instagram, and Facebook.       Twitter is my favorite digital media site to use overall. Twitter is the best media platform for reaching the largest audience because I can categorize my tweets by using a hash tag to reach my target audience. When I include a hash tag in my posts, I instantly reach out to my target audience. For example, when I write an article about the Oklahoma City Thunder or St. Louis Cardinals, I include the hash tag #ThunderUp or #STLCards respectively at the end of my tweet, so my article automatically reaches my intended target audience. Twitter conveniently organizes all tweets from the accounts in chronological ord...