The Voice on NBC Digital Marketing Strategy
The Voice on NBC is one of the most popular shows on television currently. Nowadays viewers desire engagement with their favorite shows that transcend beyond the television screen. The Voice has successfully intergrated their television show with digital media to create viewer loyalty and brand equity. The Voice has mastered the art of digital marketing. The television show has allowed its viewers to have an active role in the show in several ways. The Voice has developed an official application that offers users numerous ways to engage with the show. The application includes features such as allowing users to suggest songs for their favorite contestants, giving users access to backstage footage, and even allowing the user to build their own team while watching the show ("The Voice" on Google Play). The Voice application absolutely fulfills the consumer's desire to feel connected to the show beyond the television screen, because it allows the consumer to play an active ...