Social Media Influencers Marketing Impact
Social media influencers are rapidly becoming an integral part of today's marketing landscape. Companies are increasingly utilizing these social media influencers in lieu of traditional advertising. This type of marketing is simple and straightforward, but is extremely effective in reaching a massive audience. Companies are utilizing these social media influencers to specifically target the millennial market segment, since these influencers speak "the language" of millennials. The time constraints on posts of social media platforms such as Snapchat, forces these influencers to create a cohesive and straightforward marketing message. In my opinion, this form of marketing seems more authentic and natural than traditional marketing strategies, because consumers are seeing these products being used in everyday life by the people they follow and relate to. This type of marketing resembles a product placement strategy. Influencers are paid by companies to ...