The Voice on NBC Digital Marketing Strategy
The Voice on NBC is one of the most popular shows on television currently. Nowadays viewers desire engagement with their favorite shows that transcend beyond the television screen. The Voice has successfully intergrated their television show with digital media to create viewer loyalty and brand equity.
The Voice has mastered the art of digital marketing. The television show has allowed its viewers to have an active role in the show in several ways. The Voice has developed an official application that offers users numerous ways to engage with the show. The application includes features such as allowing users to suggest songs for their favorite contestants, giving users access to backstage footage, and even allowing the user to build their own team while watching the show ("The Voice" on Google Play). The Voice application absolutely fulfills the consumer's desire to feel connected to the show beyond the television screen, because it allows the consumer to play an active role in the content of the show. The Voice application creates an excellent opportunity for the show to create brand loyalty because it allows the viewers to feel connected to the show beyond the television screen.
Every live results show, The Voice integrates a savvy social media marketing campaign by implementing The Voice instant save. Viewers are given five minutes to save their favorite contestants from elimination by using the hashtag #voicesave on Twitter. This marketing strategy dramatically increases social media engagement because the process is completely done in real time, making it unique from other social media marketing strategies ("The Voice: Instant Save - The Shorty Awards"). In addition to having a strong marketing strategy on Twitter, The Voice has accounts on every major social media platform to garner engagement from every demographic of viewers. A unique marketing strategy that increases the viewer engagement.
The Voice has recently implemented a contest to increase consumer interaction on their Snapchat page. The contest involves viewers submitting videos of them singing on Snapchat for a chance to compete in the Blind Auditions on the show. In addition to this competition, The Voice has created a show specifically for Snapchat, where the judges share backstage footage and interviews This dramatically increases the followers and popularity of The Voice's Snapchat page (Peterson , 2016).
The Voice has created a digital marketing campaign that caters to its digital media followers. The Voice wants to transcend beyond just a television show, and have its fans feel fully involved and connected with the show. The Voice allows the consumer to play an active and integral role in the show. The show's celebrity coaches play a big role in
the digital media success of The Voice. Each celebrity coach heavily markets the show on their own personal social media platforms. An example of this is during the "Knockout Round" of the show, coach Adam Levine from Maroon 5, live tweeted during the show using the hashtag #VoiceKnockouts to help market and draw attention to the show ("Adam Levine (@adamlevine) on Twitter"). Throughout the show, pop ups will appear in the corner of the screen that display the coaches' latest tweets, this helps increase The Voice's social media presence. The Voice has effectively created a digital marketing campaign that allows the consumer to play an active role in the content of the show. This allows the consumer to feel connected to the show because they are able to suggest content such as song choices that they want to hear.
Ethical engagements on social media are vital to any digital marketing campaign. The Voice ensures that their marketing messages are ethical and fair to the coaches, competitors, and consumers. For example, The Voice post makes sure that their social media posts represent each contestant equally, and do not favor one particular contestant ("NBC's The Voice (@nbcthevoice) • Instagram photos and videos"). It is important for a competition show such as The Voice to showcase each contestant equally and fairly, so there is no discrimination or bias against one of the contestants based on social media posts from the show.
The Voice has created a digital marketing campaign that caters to its followers on digital media. While some shows only post recaps and a few behind the scenes photos on their digital media platforms, The Voice presents its digital media followers with features such as interviews, contests, voting, and games. This fully emerses the user in The Voice brand, creating brand equity and viewer loyalty (Edelsburg, 2012). The Voice has successfully created unique digital marketing campaign that allows the show to attract all demographics of consumers, while still maintaining an Emmy caliber television show. Today's consumers desire to access content on multiple platforms, while simultaneously watching television. It would be nearly impossible to find a weakness in The Voice's award winning digital marketing strategy that has pioneered the concept of "social television". The Voice has undoubtedly satisfied this need by creating one of the most interactive marketing strategies in television history. The Voice has effectively developed a unique digital marketing strategy that allows the consumer to play an active role in the content of the show, whenever a company is able to accomplish this, it establishes brand equity with the consumer, which is the ultimate goal of any brand.
Sources :
The Voice has mastered the art of digital marketing. The television show has allowed its viewers to have an active role in the show in several ways. The Voice has developed an official application that offers users numerous ways to engage with the show. The application includes features such as allowing users to suggest songs for their favorite contestants, giving users access to backstage footage, and even allowing the user to build their own team while watching the show ("The Voice" on Google Play). The Voice application absolutely fulfills the consumer's desire to feel connected to the show beyond the television screen, because it allows the consumer to play an active role in the content of the show. The Voice application creates an excellent opportunity for the show to create brand loyalty because it allows the viewers to feel connected to the show beyond the television screen.
Every live results show, The Voice integrates a savvy social media marketing campaign by implementing The Voice instant save. Viewers are given five minutes to save their favorite contestants from elimination by using the hashtag #voicesave on Twitter. This marketing strategy dramatically increases social media engagement because the process is completely done in real time, making it unique from other social media marketing strategies ("The Voice: Instant Save - The Shorty Awards"). In addition to having a strong marketing strategy on Twitter, The Voice has accounts on every major social media platform to garner engagement from every demographic of viewers. A unique marketing strategy that increases the viewer engagement.
The Voice has recently implemented a contest to increase consumer interaction on their Snapchat page. The contest involves viewers submitting videos of them singing on Snapchat for a chance to compete in the Blind Auditions on the show. In addition to this competition, The Voice has created a show specifically for Snapchat, where the judges share backstage footage and interviews This dramatically increases the followers and popularity of The Voice's Snapchat page (Peterson , 2016).
The Voice has created a digital marketing campaign that caters to its digital media followers. The Voice wants to transcend beyond just a television show, and have its fans feel fully involved and connected with the show. The Voice allows the consumer to play an active and integral role in the show. The show's celebrity coaches play a big role in
the digital media success of The Voice. Each celebrity coach heavily markets the show on their own personal social media platforms. An example of this is during the "Knockout Round" of the show, coach Adam Levine from Maroon 5, live tweeted during the show using the hashtag #VoiceKnockouts to help market and draw attention to the show ("Adam Levine (@adamlevine) on Twitter"). Throughout the show, pop ups will appear in the corner of the screen that display the coaches' latest tweets, this helps increase The Voice's social media presence. The Voice has effectively created a digital marketing campaign that allows the consumer to play an active role in the content of the show. This allows the consumer to feel connected to the show because they are able to suggest content such as song choices that they want to hear.
Ethical engagements on social media are vital to any digital marketing campaign. The Voice ensures that their marketing messages are ethical and fair to the coaches, competitors, and consumers. For example, The Voice post makes sure that their social media posts represent each contestant equally, and do not favor one particular contestant ("NBC's The Voice (@nbcthevoice) • Instagram photos and videos"). It is important for a competition show such as The Voice to showcase each contestant equally and fairly, so there is no discrimination or bias against one of the contestants based on social media posts from the show.
The Voice has created a digital marketing campaign that caters to its followers on digital media. While some shows only post recaps and a few behind the scenes photos on their digital media platforms, The Voice presents its digital media followers with features such as interviews, contests, voting, and games. This fully emerses the user in The Voice brand, creating brand equity and viewer loyalty (Edelsburg, 2012). The Voice has successfully created unique digital marketing campaign that allows the show to attract all demographics of consumers, while still maintaining an Emmy caliber television show. Today's consumers desire to access content on multiple platforms, while simultaneously watching television. It would be nearly impossible to find a weakness in The Voice's award winning digital marketing strategy that has pioneered the concept of "social television". The Voice has undoubtedly satisfied this need by creating one of the most interactive marketing strategies in television history. The Voice has effectively developed a unique digital marketing strategy that allows the consumer to play an active role in the content of the show, whenever a company is able to accomplish this, it establishes brand equity with the consumer, which is the ultimate goal of any brand.
Sources :
Adam Levine (@adamlevine) on Twitter. (n.d.). Retrieved November 09, 2017,
Edelsburg , N. (2012, May 8). Behind the scenes with 'The Voice' and its social media strategy. Retrieved
November 09, 2017, from
NBC's The Voice (@nbcthevoice) • Instagram photos and videos. (n.d.). Retrieved November 10, 2017,
NBC Universal Media, LLC. (2017). The Voice (3.4.0) {Mobile Application Software]. Retrieved
from https://play.google.com/
Peterson , T.. (2016, August 12). Snapchat will air first NBCUniversal show on Discover on August 22.
Peterson , T.. (2016, August 12). Snapchat will air first NBCUniversal show on Discover on August 22.
Retrieved November 09, 2017, from
The Voice: Instant Save - The Shorty Awards. (n.d.). Retrieved November 07, 2017,
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